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Koyoyu Studio and the journey from start-up to a global fashion brand

Ngoc Lee
Koyoyu Studio and the journey from start-up to a global fashion brand
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EFEX and Koyoyu STUDIO Achieve Outstanding Results

Koyoyu Studio has successfully expanded its international market presence thanks to EFEX’s cross-border shipping services. The company has significantly reduced shipping costs and delivery times while enhancing customer satisfaction. With EFEX’s central warehousing, Koyoyu Studio can efficiently receive goods from Vietnamese brands and swiftly deliver them to international customers.

  • 100% automation of receiving and processing orders
  • Reduction of up to 35% in international shipping costs
  • Savings of up to 1.5 hours per day in order packaging
  • 40% reduction in warehouse management and rental costs, and operational expenses
  • Lower inventory holding costs, reducing capital and storage expenses
Koyoyu Studio website interface
Koyoyu Studio website interface.

Introducing Koyoyu Studio

Driven by a passion for fashion and a desire to connect fashion enthusiasts worldwide with unique Vietnamese designs, Koyoyu Studio aims to be a crucial bridge between Vietnamese designers and the international market. “Koyoyu Studio firmly believes that Vietnamese fashion has its unique appeal and deserves to be showcased more broadly on the global stage,” said Calvin Go, Founder.

Challenges Faced by Koyoyu Studio

Despite its strides in conquering the global market, Koyoyu Studio has encountered several challenges. “As a startup, we lack the resources to invest in warehousing and personnel in Vietnam. Shipping goods from brands to Singapore is both costly and time-consuming. We are particularly concerned about the risks involved in cross-border shipping,” shared Calvin Go, Founder.

Moreover, managing warehousing, personnel, and timely packaging presents a significant challenge, especially since we do not have warehouses in either Vietnam or Singapore. This situation incurs considerable costs in operations, management, and staffing.

EFEX's Solution

In response to these challenges, Koyoyu Studio turned to EFEX for a fulfillment solution. The two parties engaged in discussions to address the current issues Koyoyu Studio faced and to devise a strategy that would cut costs while ensuring smooth and effective operations.

“They did not apply a one-size-fits-all fulfillment solution. Instead, they tailored their approach based on the specific needs and requirements of Koyoyu Studio,” Calvin Go remarked.

EFEX delivery vehicle
EFEX delivery vehicle

No Need for Local Staffing or Warehousing in Vietnam

In response to Koyoyu Studio’s plans, EFEX proposed a flexible and tailored solution. Instead of investing heavily in inventory storage, which incurs significant costs, EFEX offered to provide free receipt of goods from brands based on individual order requirements.

EFEX then consolidates and repacks the shipments according to the specifications of each customer order, including color, multiple SKUs, and product sizes. This process ensures that the packages meet international shipping standards and fulfill customer requirements.

To see the solution in action, EFEX invited Calvin Go to visit their warehouse in Ho Chi Minh City during his business trip to Vietnam. EFEX demonstrated the entire process from receiving goods to packaging and preparing shipments for international delivery on the same day.

EFEX's cross-border transportation solution tailored for Koyoyu Studio
EFEX's cross-border transportation solution tailored for Koyoyu Studio

Cost-Effective Cross-Border Shipping

Ultra-Fast Delivery Times: Koyoyu Studio has reported exceptionally positive feedback regarding the speed of delivery, with customers receiving their orders in as little as three days. This rapid turnaround, though remarkable, has been successfully achieved by EFEX.

Discounted Shipping Rates: Understanding the financial pressures faced by a startup, EFEX has worked to provide Koyoyu Studio with the best possible international shipping rates. This commitment aligns with EFEX's mission to promote Vietnamese products globally and support sellers in scaling their businesses.

Diverse Shipping Options: EFEX partners with numerous reputable global carriers, allowing Koyoyu Studio to choose the most suitable shipping methods based on cost and delivery time.

Order Tracking: Koyoyu Studio can monitor the progress of their shipments online at any time, from anywhere.

Cargo Insurance: EFEX offers cargo insurance services and policies for shipped goods, providing peace of mind for every shipment sent around the world.

EFEX's easy-to-use waybill lookup system
EFEX's easy-to-use waybill lookup system

Achieved Results

With EFEX’s support, Koyoyu Studio has achieved outstanding success:

  • Revenue Growth: Koyoyu Studio has seen steady revenue growth thanks to rapid delivery and excellent customer service.
  • Market Expansion: The studio has reached a broader customer base across the globe.
  • Brand Building: Koyoyu Studio has established a reputable fashion brand in the international market.

In a recent meeting with EFEX, Calvin Go shared:

“Working with EFEX, I was particularly impressed by their CEO’s statement: ‘We are not just a logistics service provider. EFEX is a partner in helping businesses and sellers venture into new markets. We are committed to providing optimal, flexible, and efficient fulfillment and shipping solutions. If you’re looking for a partner like that, EFEX is ready to support you.’ And the reality has proven that. EFEX has helped Koyoyu Studio overcome barriers and expand into the international market.”

EFEX extends its gratitude to Koyoyu Studio for choosing us as a partner in their entrepreneurial journey. We wish the brand continued success in its future endeavors.

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Ngoc LeeNgoc Lee is an Content Creator Manager at EFEX. She wields her long-term expertise in Logistics and Supply Chain, harnessing her top-notch writing and research skills to bring incredibly valuable content. Whether you're a small startup or a well-established enterprise, Ngoc Lee is here to equip you with the essential knowledge of e-commerce, fulfillment, and all things business-related.