20 TikTok Trending Products You Can't Miss in 2024

In today's digital era, TikTok has revolutionized more than just social media; it's transformed the way we discover and shop for trending products.

With its unique blend of creativity, authenticity, and viral potential, TikTok has become the go-to platform for finding the latest must-have items. From chic fashion accessories and innovative beauty tools to cutting-edge home gadgets and irresistible snacks, the products that gain traction on TikTok often become instant sensations.

Dive into our curated list of the 20 TikTok trending products you can't miss in 2024, and discover how you can stay ahead of the curve, find the hottest trends, and even leverage these insights to boost your own business. Get ready to explore the viral wonders that are taking the TikTok world by storm!

Comprehensive List of Trending TikTok Products

In this section, we bring you a curated selection of the latest and most popular items taking TikTok by storm. From cutting-edge gadgets and game-changing beauty products to stylish fashion pieces and viral home essentials, we cover it all. Discover the must-have products that TikTok users are buzzing about and see why they’re gaining so much attention. Whether you’re looking to keep up with the latest trends or find your next great purchase, our list has you covered. Dive in and explore the viral sensations everyone is talking about!

Fashion

Shoulder Bags

Shoulder bags are a versatile fashion staple that can elevate any outfit, whether you’re dressing up for a night out or going casual for a day in the city. On TikTok, these bags have been featured in countless outfit-of-the-day videos and style hacks.

Popular Examples

• JW Pei Gabbi Bag: A chic, ruched shoulder bag that has taken TikTok by storm, known for its affordable luxury.
• Telfar Shopping Bag: Dubbed the "Bushwick Birkin," this bag is celebrated for its stylish design and accessibility.

Selling Price Range

• $50 - $200

Sunglasses

Sunglasses are more than just a functional accessory; they’re a fashion statement. TikTok has highlighted a variety of sunglasses styles, from retro to futuristic designs.

Popular Examples

• Quay Australia High Key Sunglasses: Oversized aviators that add a bold touch to any look.
• Chanel cat eye sunglasses: Classic and timeless, these sunglasses are a favorite among TikTok influencers.

Selling Price Range

• $50 - $450

Casual Dresses

Casual dresses are a wardrobe essential, perfect for day-to-day wear and effortlessly stylish. TikTok users frequently share their favorite dress finds and styling tips.

Popular Examples

• Zara Floral Print Dress: A trendy and affordable dress that has been featured in many haul videos.
• Reformation Sundress: Known for its sustainable practices and chic designs, this dress is a TikTok favorite.

Selling Price Range

• $30 - $100

Jeans

A good pair of jeans is a fashion must-have, and TikTok is full of recommendations for the best fits and brands.

Popular Examples

• Levi’s 501 Original Fit Jeans: Timeless and durable, these jeans are often featured in TikTok styling videos.
• American Eagle High-Waisted Jeans: Loved for their fit and comfort, these jeans are a go-to for many TikTok users.

Selling Price Range

• $40 - $100

Necklaces

Necklaces can add a touch of elegance or a bit of edge to any outfit. TikTok has popularized various necklace styles, from delicate chains to bold statement pieces.

Popular Examples

• Missoma Gold Chain Necklace: A versatile piece that can be layered or worn alone, frequently showcased on TikTok.
• Gorjana Parker Necklace: Known for its quality and style, this necklace is a favorite among fashion influencers.

Selling Price Range

• $30 - $100

Beauty & Health

Makeup Tools

The right makeup tools can make all the difference in your beauty routine. TikTok users are always sharing their latest finds and techniques.

Popular Examples

• Real Techniques Makeup Brushes: Affordable and high-quality brushes that are a staple in many makeup routines.
• Beautyblender Original: This sponge has revolutionized makeup application and is a TikTok favorite.

Selling Price Range

• $10 - $50

Eye Treatments

Eye treatments can help reduce puffiness, dark circles, and fine lines, giving you a refreshed look. TikTok has highlighted several effective eye care products.

Popular Examples

• The Ordinary Caffeine Solution 5% + EGCG: Known for its affordability and effectiveness in reducing eye puffiness.
• Peter Thomas Roth Cucumber De-Tox Hydra-Gel Eye Patches: These patches are a quick fix for tired eyes and are popular on TikTok.

Selling Price Range

• $10 - $40

Perfume

Perfumes add a personal touch to your style, and TikTok users are always sharing their favorite scents and fragrance tips.

Popular Examples

• Maison Francis Kurkdjian Baccarat Rouge 540: A luxurious scent that has gained a cult following on TikTok.
• Ariana Grande Cloud Eau de Parfum: Affordable and popular among younger TikTok users for its sweet, long-lasting fragrance.

Selling Price Range

• $40 - $200

Body Creams & Lotions

Hydrating and nourishing body creams and lotions are essential for maintaining healthy skin. TikTok reviews help users find the best products for their skin type.

Popular Examples

• Sol de Janeiro Brazilian Bum Bum Cream: Known for its luxurious feel and captivating scent, it’s a TikTok favorite.
• CeraVe Moisturizing Cream: A dermatologist-recommended product that is loved for its effectiveness and affordability.

Selling Price Range

• $10 - $50

Facial Beauty Devices

Facial beauty devices can elevate your skincare routine, offering professional results at home. TikTok users often share their experiences with these devices.

Popular Examples

• Foreo Luna Mini 2: A popular facial cleansing brush that provides a deep clean.
• NuFACE Trinity Facial Toning Device: This device helps to tone and lift the face, and it’s a hit on TikTok.

Selling Price Range

• $100 - $300

Wellness Supplements

Wellness supplements can support overall health and well-being, and TikTok has seen a surge in popularity for various supplements.

Popular Examples

• Goli Apple Cider Vinegar Gummies: Touted for their health benefits and great taste, these gummies are a TikTok favorite.
• Olly Sleep Gummies: Known for promoting better sleep, these gummies are often recommended on TikTok.

Selling Price Range

• $10 - $30

Shampoo & Conditioner

Finding the right shampoo and conditioner can transform your hair care routine. TikTok is a great resource for discovering new products that work.

Popular Examples

• Olaplex No. 4 Bond Maintenance Shampoo: Celebrated for its ability to repair damaged hair.
• Function of Beauty Custom Shampoo and Conditioner: These personalized hair care products are a big hit on TikTok.

Selling Price Range

• $20 - $50

Serums & Essences

Serums and essences are key components of any effective skincare routine. TikTok users often review and recommend their favorites.

Popular Examples

• The Ordinary Hyaluronic Acid 2% + B5: Affordable and effective, this serum is a TikTok staple.
• SK-II Facial Treatment Essence: A luxury product that has garnered rave reviews on TikTok for its transformative effects.

Selling Price Range

• $10 - $100

Home & Tech Accessories

Storage Holders & Racks

Organizational tools like storage holders and racks are essential for keeping your home tidy. TikTok is full of clever storage solutions that users swear by.

Popular Examples

• IKEA KALLAX Shelving Unit: A versatile and popular choice for home organization.
• Simple Houseware Stackable Can Rack Organizer: Great for pantry organization, this product is often recommended on TikTok.

Selling Price Range

• $20 - $100

Household Cleaners

Effective household cleaners are a must for maintaining a clean home. TikTok users frequently share their favorite cleaning hacks and products.

Popular Examples

• The Pink Stuff Cleaning Paste: Known for its versatility and effectiveness, it’s a TikTok sensation.
• Mrs. Meyer's Clean Day Multi-Surface Cleaner: Loved for its pleasant scents and natural ingredients.

Selling Price Range

• $5 - $20

Juicers & Blenders

Juicers and blenders are essential kitchen gadgets for health enthusiasts. TikTok is a great place to find recommendations for the best models.

Popular Examples

• Nutribullet Blender: A compact and powerful blender that’s perfect for smoothies.
• Breville Juice Fountain Cold Plus: Known for its efficiency and ease of use, this juicer is popular on TikTok.

Selling Price Range

• $50 - $200

Cases, Screen Protectors & Stickers

Protecting and personalizing your tech devices is easy with the right cases, screen protectors, and stickers. TikTok users love sharing their favorite finds.

Popular Examples

• Spigen Ultra Hybrid Case: Offers great protection without compromising on style.
• Paperlike Screen Protector for iPad: Perfect for artists and note-takers, this screen protector is highly recommended on TikTok.

Selling Price Range

• $10 - $50

Snacks and Other Goods

Biscuits, Cookies & Wafers

Snacks like biscuits, cookies, and wafers are popular on TikTok for their convenience and delicious taste. Users often share their favorite brands and new finds.

Popular Examples

• Lotus Biscoff Cookies: These cookies are famous for their unique flavor and are often featured in TikTok recipes.
• Oreo Thins: A lighter version of the classic cookie, these are a favorite among TikTok users.

Selling Price Range

• $2 - $10

Canned, Jarred & Packaged Foods

Canned, jarred, and packaged foods offer convenience and variety, making them popular on TikTok. Users often highlight their favorite products and meal ideas.

Popular Examples

• Tuttorosso San Marzano Style Tomatoes: Loved for their rich flavor, these tomatoes are often used in TikTok cooking videos.
• Amy’s Organic Soups: Convenient and healthy, these soups are a hit among TikTok users.

Selling Price Range

• $2 - $10

How to Find Trending Products on TikTok

Explore TikTok’s “Top Products” Feature

TikTok's "Top Products" feature is a goldmine for discovering the latest trending items. This feature aggregates products that are gaining popularity, making it easier for users to see what's currently in demand. To access this feature, simply go to the "Discover" tab and look for the "Top Products" section. Here, you'll find a curated list of items that are trending based on user engagement and popularity.

Use Hashtags

Hashtags are an essential tool for finding trending products on TikTok. Popular hashtags like #TikTokMadeMeBuyIt, #TrendingProducts, and #MustHaveItems are great starting points. By following these hashtags, you can see what other users are buying and recommending. Additionally, using specific product-related hashtags can help you discover niche items that might not be on your radar yet.

Follow KOLs and KOCs TikTok Accounts

Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) are influential figures on TikTok who often share their favorite products and trends. By following these accounts, you can stay updated with the latest product recommendations and trends. These influencers often receive products from brands to review, giving you a firsthand look at what's new and worth trying.

>> Learn more: TikTok 0 views - 3 Reasons and How to Fix it

Explore Vietnam Market with EFEX's Sell in Vietnam Solutions

Challenges of Expanding into the Vietnamese Market

Expanding your business into the Vietnamese market can be a daunting task for many foreign businessmen. The challenges are numerous:

1. Finding Trending Products: Staying updated with local market trends is difficult without a deep understanding of the local culture and consumer behavior. Foreign businesses often struggle to identify what products will resonate with Vietnamese consumers.
2. Understanding Local Culture: Vietnam has a unique and diverse culture that significantly influences consumer preferences and behaviors. Without thorough knowledge of these cultural nuances, foreign businesses may find it difficult to connect with local consumers and build a loyal customer base.
3. Reliable Fulfillment Services: Efficient and dependable fulfillment is crucial for any e-commerce business, but it can be especially challenging in a new market. Delays, lost shipments, and miscommunications can quickly damage a brand's reputation and customer satisfaction.

Unlock Your Success in Vietnam with EFEX

This is where EFEX's Sell in Vietnam Solutions come into play. EFEX offers comprehensive services to help businesses overcome these challenges and successfully expand into the Vietnamese market.

Market Research and Insights

Understanding what resonates with Vietnamese consumers is crucial for success. EFEX provides detailed insights into trending products, helping businesses stay updated with local market trends and consumer preferences. Our market research team leverages local knowledge and data analytics to identify emerging trends, consumer behavior patterns, and potential market opportunities. This allows businesses to make informed decisions about which products to introduce and how to position them effectively.

Reliable Fulfillment Services

Efficient and dependable fulfillment is critical for any e-commerce business, but it can be particularly challenging in a new market. EFEX offers a suite of reliable fulfillment services designed to ensure smooth and efficient operations. Our expertise and local knowledge help businesses navigate logistical challenges, ensuring timely and accurate delivery to Vietnamese consumers. These services include:

1. Warehousing: EFEX provides secure and strategically located warehousing solutions to store your products. Their warehouses are equipped with advanced inventory management systems to ensure real-time tracking and efficient stock control.

2. Shipping and Logistics: EFEX partners with reputable local and international carriers to offer reliable and timely shipping solutions. We manage all aspects of logistics, from order processing to delivery, ensuring that your products reach Vietnamese customers quickly and safely. Our expertise in the Vietnamese market ensures smooth and efficient shipping operations, giving you peace of mind and satisfied customers.

3. Handling Returns: Managing returns can be a complex and resource-intensive process, especially in a foreign market. EFEX streamlines the returns process, handling all aspects from customer communication to restocking. This reduces the burden on your business and enhances customer satisfaction by providing a hassle-free return experience.

4. Customer Support: EFEX offers multilingual customer support to address any issues or concerns your customers may have. This helps build trust and ensures that your customers receive the assistance they need in their preferred language.

Comprehensive Solutions

By partnering with EFEX, foreign businesses can tap into the growing Vietnamese market with confidence. EFEX provides the support and resources needed to succeed, including:

• Market Research: Detailed analysis of market trends and consumer behavior, helping you stay ahead of the competition. Moreover, EFEX’s local expertise extends beyond cultural insights. We have strong relationships with local suppliers, distributors, and regulatory bodies, ensuring that your business complies with local laws and standards. This can significantly reduce the risk of legal issues and operational hiccups.
• Cultural Consultation: Guidance on navigating cultural nuances and connecting with local consumers more effectively, ensuring your marketing and product strategies are well-received.
• Fulfillment Services: Reliable warehousing, shipping, and returns management to ensure smooth operations and enhance customer satisfaction.

>> Learn more: 

• TikTok Fulfillment in 2024 - Unlocking Success with FBT
• Tiktok Dropshipping: A Step-by-Step Guide in 2024

Additional Benefits of EFEX's Service

1. Cost-Effectiveness: Partnering with EFEX can be more cost-effective than setting up your own infrastructure in Vietnam. EFEX's established network and resources allow you to save on costs related to warehousing, logistics, and staffing. Additionally, EFEX offers a "Pay as you go" model for its fulfillment services, ensuring that you only pay for the services you use, further optimizing your expenses and eliminating unnecessary overhead costs.

2. Scalability: EFEX’s services are designed to scale with your business. Whether you’re starting with a small product range or planning to expand rapidly, EFEX can accommodate your needs and help you grow without the typical growing pains associated with entering a new market.

3. Focus on Core Business: By outsourcing market entry and operational challenges to EFEX, you can focus on your core business activities such as product development, marketing, and customer engagement. This strategic focus can drive growth and innovation while EFEX handles the complexities of operating in a new market.

4. Risk Mitigation: Entering a new market comes with risks, from regulatory compliance to market acceptance. EFEX’s comprehensive services and local knowledge help mitigate these risks, providing a smoother and more predictable path to market entry and growth.

Conclusion

Staying ahead of the trends is essential in the ever-evolving world of e-commerce, and TikTok is the perfect platform for discovering the latest must-have products. From fashion to snacks, the products trending on TikTok in 2024 are diverse and exciting. By using TikTok’s features, following influential accounts, and exploring new markets with the help of services like EFEX, you can ensure your business stays at the forefront of consumer trends. Happy shopping and trendsetting!

With this guide, you're well-equipped to explore and capitalize on the hottest TikTok trends of 2024. Whether you're a consumer looking for the next best thing or a business aiming to expand into new markets, these insights and tips will help you navigate the dynamic world of TikTok and beyond.