Top 14 Best Local Brands in Vietnam [Update 2024]

Local brands clothing in Vietnam are increasingly being highly regarded not only in the domestic market, but also favored by many international friends for their unique and creative designs.

They have successfully broken free from the usual common standards. This market becomes even more vibrant with the presence of many young designers who bring bold ideas to create eye-catching outfits.

On international stages, you’ll often come across famous artists wearing beautiful and unique outfits created by local brands in Vietnam. So who are these brands and what has helped them achieve such success? In this blog post, we’ll go through 14 prominent names that have make a mark for Vietnamese fashion on the international arena.

What is Local Brand?

As opposed to a national or international brand, a local brand is a brand that primarily operates and is popular within a specific geographic region or locality.

In the context of the local brand in Vietnam industry, local brands refer to those that are founded, based, and primarily operated within Vietnam, catering to the fashion preferences and demands of the Vietnamese consumer market.

Why Local Brands are Popular?

Local brand Vietnam streetwear is no longer a stranger even when standing next to famous international brands. Vietnamese products are favored and popular not only because of their quality and affordable prices, but also because of the messages and meanings that local brands want to covey. These messages are clearly expressed through meticulously designed and sophisticated outfits.

These factors combined make local brands in Vietnam highly appealing and popular choices for many consumers in the country.

Top 14 Most Popular Local Brands in Vietnam

The explosion of creativity in the fashion industry from local brands in Vietnam has continuously made a resounding impact, helping Vietnam reach out to the world. And here is a list of the golden faces that have contributed to that success.

KILOMET 109

Sustainable fashion is the guiding principle in Kilomet 109's fashion. Established in 2012 by designer Nguyen Cong Tri, Kilomet 109 is a potential local fashion brand in Vietnam that aims to preserve and reinvent Vietnam's traditional weaving techniques.

While rooted in tradition, Kilomet 109's designs also have a strong contemporary flair, with clean lines, minimalist forms, and avant-garde silhouettes. The brand balances the old and the new, creating garments that feel simultaneously timeless and modern.

Overall, Kilomet 109's fashion aesthetic can be described as a harmonious blend of traditional Vietnamese craftsmanship and contemporary, minimalist design sensibilities, resulting in garments that are both visually striking and deeply rooted in the country's rich cultural heritage.

The price list of Kilomet 109 clothing is as follows:

Feng

Feng System is a rare Vietnam local brand that brings an extremely unique style, giving viewers a "soulless" feeling in real life. Since its debut, the young brand has immediately caused a sensation with a promotional campaign that carries the message of "erasing the generation gap" with the presence of 80s singer Duy Manh and genZ Wren Evans - two generations that seem to blur the distance when wearing the same outfit.

The brand name "Feng" originates from the Chinese word meaning "wind", symbolizing the brand's creation of elegant and modern fashion products. Feng's fashion trends always welcome anyone of any age or gender. When you come to Feng, you just need to be yourself.

The price of products at Feng usually fluctuates from 400,000 to 3,100,000 VND.

ROI Workshop

ROI Workshop impresses with a design that is heavily influenced by streetwear and darkwear. With a predominantly dark and basic color palette, ROI's clothing will highlight your personality. Because for ROI, they also want to use clothing to explore the inner qualities of yourself, they want to make you "RỐI".

ROI Workshop is one of Vietnam's local clothing brands with fairly affordable prices ranging from 350,000 to 900,000 VND.

THE IDIOT

THE IDIOT is a relatively new Vietnam local fashion brand, founded by Huynh Dang Que with the belief that “being the idiot, because you never know how far a fool can go”, and he has given birth to THE IDIOT.

It has been 4 years since the brand was born, every design of the brand always maintains the core value of equality with a strong Wabi-Sabi style. This is the beauty of simplicity, modesty, harmony, and tranquility blending with things that have been stained with time, authenticity, and imperfection.

The design of THE IDIOT focuses on highlighting specific positions rather than the entire outfit, allowing the wearer to wear the clothes for various occasions. With neutral colors and a simple youthful design, THE IDIOT has successfully won over young people both domestically and internationally.

The price range at THE IDIOT's store:

• Tops: 47 to 218 USD
• Bottom: 51 to 155 USD
• Accessories: 29 to 68 USD

La Lune

When mentioning La Lune, people immediately think of outfits that go beyond human imagination with designs of dark wings, and corset-like armor-like clothes that have created a new breeze for the country's fashion industry.

Designs revolving around evening dresses and performances tend to lean towards a strange and unique direction. But it is precisely because of this uniqueness that La Lune has attracted the attention of Korean stylists, big stars like Lisa (BlackPink), Minnie (G)I-DLE, and Aespa have all worn designs from local brands in Vietnam on international stages.

The price range at La Lune's store:

FANCì Club

FANCì Club is a name that cannot be missed when mentioning the top local brands in Vietnam. With the philosophy of honoring women's rights, the brand has skillfully conveyed that through outfits made from translucent fabric, helping to highlight the curves of women's bodies meticulously and delicately.

If you are a true fan of K-pop or US-UK music, you will often come across your idols wearing outfits from FANCì Club. A prime example is the brand that has accompanied a series of popular stars such as BlackPink, Nayeon (TWICE), Doja Cat, Olivia Rodrigo...

The price range at FANCì Club's store:

LUU DAN

If there is a word to describe LUU DAN, it would be "cool". Although this is a relatively young brand that just entered the fashion game in 2021. But in a short time, the Spring/Summer 2023 menswear collection has been honored in Vogue and achieved many other notable achievements. Officially set a milestone of pride for local brands in Vietnam.

The style of LUU DAN has its distinctive color, you can transform into a genuine "bad boy" or an unwilling "dangerous man".

The price range at LUU DAN's store:

MOI DIEN STUDIOS

"Innovation" and "Creativity" are two phrases when mentioning Moi Dien. This is also a new local fashion brand in Vietnam in the domestic market but has excellently reached the finals of the International Fashion Showcase (IFS) 2019.

Tom - the founder of Moi Dien, still experiments and develops through each collection of the brand day and night, and from there creates the most perfect collections. With a sustainable fashion trend and unique and innovative designs, Moi Dien easily conquers customers from the simplest to the most elaborate outfits.

The price range at Moi Dien's store:

OnOn Madé

In contrast to other brands, OnOn Madé is a local brand in Vietnam for gentle girls who love poetic and dreamy outfits. Launched in 2015, OnOn Madé has always had a strong position in the hearts of fashion lovers because of its diverse designs with bright pastel colors like pink and white, which enhance the beauty of women.

The price range at OnOn Madé's store is from 400,000 to 1,700,000 VND.

Originality Official

If choosing Originality's outfits according to the season, then Originality is a worthy candidate for a dynamic summer. Originality's outfits are imbued with the vibrant colors of summer such as blue, yellow, white, and red.

Originality is also a local brand representing women with many feminine designs of dresses, skirts, and blouses. Nowadays, the brand is favored by many young people because these outfits can easily transform girls into little princesses in the blink of an eye.

The price range at Originality’s store is from 195,000 to 730,000 VND.

LAVIICI

Continue with princess outfits but with a little boldness, LAVIICI is likened to “wardrobe in the clouds” with designs that are as fluffy as clouds floating in the sky. This local brand in Vietnam was born with a sweet and sexy style that helps women shine on significant occasions in life.

The price range at LAVIICI’s store is from 230,000 to 2,240,000 VND.

Ouah

The girls wearing Ouah brand outfits are often compared to “sweet candies”. Ouah’s distinctive style revolves around pastel colors like meticulously decorated candies with small bows. Ouah’s designs quickly attracted a large number of customers and some items quickly sold out, mostly from young girls with a cute and sweet style.

The price range at Ouah’s store is from 500,000 to 1,000,000 VND.

Red Bean

A gentle and elegant girl will never be without Red Bean items in her wardrobe. More than just a fashion brand, Red Bean is like a friend, a companion for women on the journey of self-love through meticulously designed outfits with precise needlework. This is the local brand in Vietnam you should own because its price is very affordable.

The price range at Red Bean’s store is from 300,000 to 980,000 VND.

Barc Garment

Barc Garment is the last local brand in Vietnam, the perfect blend of sweetness and personality is the style of Barc Garment - a local brand in Vietnam that has recently been loved.

The price range at Barc Garment’s store is from 320,000 to 750,000 VND.

Buy Local Brand Clothing Vietnam with EFEX

The Local Brand Clothing Vietnam market is increasingly promising with high-quality products produced by many outstanding designers. However, it will be a barrier when you are abroad and want to buy local brand Vietnam directly, as it is quite difficult and cumbersome due to many procedures and necessary documents to purchase goods.

Fortunately, EFEX can quickly handle those complex processes and deliver goods to customers as quickly as possible. EFEX provides high-quality cross shipping solutions with a discounted all-inclusive fee and many attractive benefits and guarantees no additional costs will be incurred.

In addition, EFEX's transportation network is extensive worldwide, so we can handle diverse types of goods in the fields of e-commerce, industry, or personal items.

With many years of experience in the field and a team of dedicated staff available around the clock to assist customers in any situation, EFEX is committed to delivering goods safely and quickly to customers. Contact EFEX today for detailed advice and the best prices.

Read more: Shopee Vietnam to Malaysia Service

Some Terms Related to Local Brands

• Legit check - used to evaluate the credibility and quality of a product.
• Low Ball - a strategy for buyers to negotiate a price lower than the actual value of the merchandise from the seller.
• Drop/pass - the action of reselling a purchased item or deciding not to buy it.
• Hype - the seller creates excitement and great attention around a product, creating uniqueness, exclusivity, and a "must-have" perception around the product.
• Scam - is the act of deceiving sellers or buyers for personal gain.
• Price check - to verify or determine the selling price of a specific product.
• Craft/Artisanal Brand - The brand is formed and developed by handmade products that are closely associated with the culture of each locality.

>> Learn more: Vietnamese Holiday Calendar For Retailers You Should Know 

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Conclusion

In this article, EFEX has introduced to you the Top 14 best local clothing brands in Vietnam that have made Vietnam's name known worldwide. Local brands not only provide products for domestic customers but are also ready to export goods to foreign countries. So if you want to own amazing outfits from Vietnam, don't hesitate to contact EFEX!